Stock Photography Licensing Models Podcast

June 8, 2009 · 5 comments

Recently I was a guest on a podcast on PhotoNetCast.com discussing stock photography licensing models with Rich Legg, a primary iStockPhoto contributor. The discussion was wide-ranging covering how to get into the business, how it is changing, expected revenue and returns and why certain buyers and photographers choose RM, RF or microstock for image licensing.

In the larger photographic world there is seldom conversation between “traditional” stock photographers and “microstock” shooters. It was refreshing to put all that aside and discuss the rapid changes that are taking place in the industry (and the economy). The two camps certainly seem to be moving towards each other with RM photographers seeing steep declines in average prices recently while iStockPhoto contributors are seeing steady increases in prices.

It was interesting to me that Rich was planning a shoot the next day with five models, and running the numbers to estimate ROI and RPI, while I was doing the same calculation for a recent shoot in Argentina. Hopefully we’ll revisit the conversation in a year and see how things have changed.

Thanks to Antonio Marques, Jim Goldstein and Martin Gommel for hosting the progam. Listeners can add comments or questions here or on their site.

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  • Thanks for a great interview David. I thought it was really fascinating to hear your take on how the industry is heading. While I definitely sit in the RM camp it was great to hear a talk between two opposing business model proponents that didn't descend into name calling and abuse.

    Thanks again and I hope you do follow up in a year.

    cheers

    Paul Dymond
    http://pauldymond.blogspot.com

  • Thanks for a great interview David. I thought it was really fascinating to hear your take on how the industry is heading. While I definitely sit in the RM camp it was great to hear a talk between two opposing business model proponents that didn't descend into name calling and abuse.

    Thanks again and I hope you do follow up in a year.

    cheers

    Paul Dymond
    http://pauldymond.blogspot.com

  • You can learn the basics of stock photography licensing from the Stock Artists Alliance Guide to the Business of Stock Photography which is available as a free download on the SAA website (registration required but still free).

  • forestwander

    I would like to leanr more about the licening models as I do not know how all of these apply.

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